Strychnine Design
Strychnine Design
Elton Seifert. Designer.
Resume
Sought-after creative professional and visual artist, recognized for meticulous, imaginative and on-target design work. Deeply skilled in all mediums, thanks in part to a lifelong passion for drawing, painting and sculpting. Adept at managing and triaging multiple projects while providing top-notch design and clear, concise communication throughout. The “expert in the room” on design elements, including typography, color, space and cohesiveness. Confident in suggesting improvements and resolving issues, yet open to constructive criticism and collective solutions. Known for taking on additional work, tackling unusual or complex projects, and never missing deadlines.
Software
Adobe Illustrator CC • Adobe Photoshop CC • Adobe InDesign CC • Adobe After Effects CS5
Adobe Dreamweaver CS • Weebly • Acrobat • Flash • Maya • ProTools • Mac OS • Windows OS
Adobe Dreamweaver CS • Weebly • Acrobat • Flash • Maya • ProTools • Mac OS • Windows OS
Skills
Art Direction • Logo Design • Graphic Design • Branding • Packaging Design • Typesetting • Storyboarding • Web Design
Motion Graphics • 2D/3DAnimation • Illustration
Motion Graphics • 2D/3DAnimation • Illustration
Notable Achievements
2017 Black Friday ad campaign. Selected by creative director to join elite six-member team of designers, copywriters and art directors to concept and produce Black Friday ad campaign (Best Buy).
2018 corporate re-brand project. Recruited by creative director to brainstorm, develop and implement new look of Best Buy for eventual delivery to print, web and email platform (Best Buy).
Identity standards management across six major fast food / casual dining brands while serving as lead designer for annual magazine distributed in 100 stores to 100,000+ customers (Border Foods).
Medical technical animation production of five-minute cutting-edge ablation procedure films. Created storyboards and developed 2D / 3D animation, graphics, editing, and art direction (St. Jude Medical).
2018 corporate re-brand project. Recruited by creative director to brainstorm, develop and implement new look of Best Buy for eventual delivery to print, web and email platform (Best Buy).
Identity standards management across six major fast food / casual dining brands while serving as lead designer for annual magazine distributed in 100 stores to 100,000+ customers (Border Foods).
Medical technical animation production of five-minute cutting-edge ablation procedure films. Created storyboards and developed 2D / 3D animation, graphics, editing, and art direction (St. Jude Medical).
Professional History
Designer, Wunderman Thompson, Richfield, MN, 2014–Present
Key member of art direction, copywriting and project management team responsible for planning and coordinating design and layout for Best Buy’s weekly newspaper ad for web platforms, as well as for 16–20 page print circular distributed throughout the U.S. and Canada. Process entails complying with strict Best Buy brand guidelines while:
Key member of art direction, copywriting and project management team responsible for planning and coordinating design and layout for Best Buy’s weekly newspaper ad for web platforms, as well as for 16–20 page print circular distributed throughout the U.S. and Canada. Process entails complying with strict Best Buy brand guidelines while:
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• Exclusively for Best Buy digital and print, creatively arrange images and messages for page spreads to create an intelligent and cohesive designs targeted toward nationwide consumers of Best Buy’s Weekly Ad; creating proofs for merchant and legal reviews; designing banners; manipulating images
• Designing and laying out up to 40 product tiles of varying dimensions daily. Steps include creating new tiles, maintaining quality control, adjusting content, changing built tiles per legal and merchant direction, and assembling all according to wireframes • Art directing for lifestyle photo shoots, working with photographers and stylists to create full room shoots and tabletop shots |
Senior Graphic Designer / Art Director, Strychine Design, Mpls., MN, 2003–2014
Design and creation of graphics for advertising, print, direct mail, video and web development. Work consisted of concepting, design, illustration, consultation and animation for print, web, video and film. All art conceived for a diverse client base of over 50+ from many industries including: retail, hospitality, health care, entertainment, business, publishing, finance, insurance, construction, military, computer software, Internet, and eLearning.
Design and creation of graphics for advertising, print, direct mail, video and web development. Work consisted of concepting, design, illustration, consultation and animation for print, web, video and film. All art conceived for a diverse client base of over 50+ from many industries including: retail, hospitality, health care, entertainment, business, publishing, finance, insurance, construction, military, computer software, Internet, and eLearning.
Senior Graphic Designer, Northwest Teleproductions / Broadview Media, Mpls., MN • Chicago, IL, 3 years
Designed and created content and graphics for broadcast television shows, including HGTV, Spike, Discover and Travel channel productions, airing over five networks. Duties also included interactive media, DVD, print ads, web development, corporate identity, illustration and storyboarding. Solely responsible for all Broadview Media creative for print, television, corporate identity and interactive / internet solutions in both Minneapolis and Chicago markets. Lead motion designer for Target Video Network running in more than 1,000 stores nationwide.
Designed and created content and graphics for broadcast television shows, including HGTV, Spike, Discover and Travel channel productions, airing over five networks. Duties also included interactive media, DVD, print ads, web development, corporate identity, illustration and storyboarding. Solely responsible for all Broadview Media creative for print, television, corporate identity and interactive / internet solutions in both Minneapolis and Chicago markets. Lead motion designer for Target Video Network running in more than 1,000 stores nationwide.
Graphic Designer, Precision Powerhouse, Mpls, MN, 8 years
Design and creation of graphics primarily for video, new media, print and web projects. Client base included commercialproducers, corporate training and identity and software designers. Work consists of storyboarding, conceptualizing and illustration, layout, design and preparation of graphics for video / film compositing and print.
Design and creation of graphics primarily for video, new media, print and web projects. Client base included commercialproducers, corporate training and identity and software designers. Work consists of storyboarding, conceptualizing and illustration, layout, design and preparation of graphics for video / film compositing and print.
Education & Affiliations
Minneapolis College of Art and Design
Minneapolis, MN
Degree Program: Fine Arts
American Institute of Graphic Arts (AIGA) Minnesota
Minneapolis, MN
Bloomington Chamber of Commerce
Bloomington, MN
Minneapolis, MN
Degree Program: Fine Arts
American Institute of Graphic Arts (AIGA) Minnesota
Minneapolis, MN
Bloomington Chamber of Commerce
Bloomington, MN
Recognition & Community Involvement
Winner, Best Special Media,
National Association of Recording Merchandisers (NARM) Award
Kids TVN animation
Design and Layout Manager
Police Unity Tour, Washington, D.C.
Raising awareness and funds for law enforcement
officers who have died in the line of duty
Assistant Director / Co-Writer
Precision Powerhouse, Minneapolis, MN
Spanner in the Works
30-minute independent video
National Association of Recording Merchandisers (NARM) Award
Kids TVN animation
Design and Layout Manager
Police Unity Tour, Washington, D.C.
Raising awareness and funds for law enforcement
officers who have died in the line of duty
Assistant Director / Co-Writer
Precision Powerhouse, Minneapolis, MN
Spanner in the Works
30-minute independent video
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