Strychnine Design
Strychnine Design
Elton Seifert. Designer.
Elton Seifert • Resume
A sought-after creative professional and visual artist, renowned for meticulous and imaginative design work.
Proficient across various mediums due to a lifelong passion for drawing, painting, and music. Exceptional at managing multiple projects, delivering top-notch designs with clear communication. Possesses a strong grasp of design elements like typography, color, and cohesion. Confident in suggesting improvements and resolving issues, open to constructive criticism and collaborative solutions. Known for taking on extra work, tackling unique projects, and always
meeting deadlines.
Proficient across various mediums due to a lifelong passion for drawing, painting, and music. Exceptional at managing multiple projects, delivering top-notch designs with clear communication. Possesses a strong grasp of design elements like typography, color, and cohesion. Confident in suggesting improvements and resolving issues, open to constructive criticism and collaborative solutions. Known for taking on extra work, tackling unique projects, and always
meeting deadlines.
Professional History
Creative Designer Wunderman Thompson, Richfield, MN, 2014–Present
Production Design Lead:
In my role, I supported Project Managers and Production Artists by identifying issues and areas of non-compliance with Best Buy's brand standards. I meticulously reviewed all artwork, making artistic and design adjustments, fine-tuning typography and graphic arrangements to meet individual unit requirements. I served as a resource for Production Artists, offering help and solutions for design and layout challenges, as well as addressing process-related questions or issues.
Production Design Lead:
In my role, I supported Project Managers and Production Artists by identifying issues and areas of non-compliance with Best Buy's brand standards. I meticulously reviewed all artwork, making artistic and design adjustments, fine-tuning typography and graphic arrangements to meet individual unit requirements. I served as a resource for Production Artists, offering help and solutions for design and layout challenges, as well as addressing process-related questions or issues.
Animator:
I specialized in creating digital animations within a close-knit team. Using Best Buy branding elements, I produced high-quality animations in a deadline driven environment. I also collaborated with fellow creatives to develop expressive images and videos for clients, while providing guidance on design project best practices and addressing common errors. Managing multiple projects within specific design guidelines was a key part of my role, and I readily accepted and incorporated feedback to ensure on-brand deliverables at every stage.
I specialized in creating digital animations within a close-knit team. Using Best Buy branding elements, I produced high-quality animations in a deadline driven environment. I also collaborated with fellow creatives to develop expressive images and videos for clients, while providing guidance on design project best practices and addressing common errors. Managing multiple projects within specific design guidelines was a key part of my role, and I readily accepted and incorporated feedback to ensure on-brand deliverables at every stage.
Designer:
I played a vital role in the creative team, focusing on high-impact designs and layouts for Best Buy's advertising channels. This included the web platforms for their weekly ads and print circulars distributed across the U.S. and Canada. I also crafted email campaigns for brands like Samsung, Apple, and Sony in Best Buy's email channels, which often comprised up to 8 modules, all aimed at driving traffic to bestbuy.com. Additionally, I handled the art direction, design, and production of banners for Best Buy's media network, guiding users seamlessly to bestbuy.com from various apps and websites. All of my work adhered to strict Best Buy brand guidelines.
I played a vital role in the creative team, focusing on high-impact designs and layouts for Best Buy's advertising channels. This included the web platforms for their weekly ads and print circulars distributed across the U.S. and Canada. I also crafted email campaigns for brands like Samsung, Apple, and Sony in Best Buy's email channels, which often comprised up to 8 modules, all aimed at driving traffic to bestbuy.com. Additionally, I handled the art direction, design, and production of banners for Best Buy's media network, guiding users seamlessly to bestbuy.com from various apps and websites. All of my work adhered to strict Best Buy brand guidelines.
My responsibilities encompassed:
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• Conceptualizing and refining multiple design solutions in response to given briefs, presenting these ideas to Creative Directors, Business Directors, and clients.
• Collaborating closely with Account Managers and Project Managers to gather project specifics and provide creative insights on briefs and project timelines. • Overseeing art direction for lifestyle photo shoots, collaborating with photographers and stylists to create captivating full-room and tabletop shots. |
Senior Graphic Designer / Animator / Art Director Strychine Design, Mpls., MN, 2003–2014
Design and creation of graphics for advertising, print, direct mail, video and web development. Work consisted of concepting, design, illustration, consultation and animation for print, web, video and film. All art conceived for a diverse client base of over 50+ from many industries including: retail, hospitality, health care, entertainment, business, publishing, finance, insurance, construction, military, computer software, Internet, and eLearning.
Design and creation of graphics for advertising, print, direct mail, video and web development. Work consisted of concepting, design, illustration, consultation and animation for print, web, video and film. All art conceived for a diverse client base of over 50+ from many industries including: retail, hospitality, health care, entertainment, business, publishing, finance, insurance, construction, military, computer software, Internet, and eLearning.
Senior Graphic Designer Northwest Teleproductions / Broadview Media, Mpls., MN • Chicago, IL, 3 years
Designed and created content and graphics for broadcast television shows, including HGTV, Spike, Discover and Travel channel productions, airing over five networks. Duties also included interactive media, DVD, print ads, web development, corporate identity, illustration and storyboarding. Solely responsible for all Broadview Media creative for print, television, corporate identity and interactive / internet solutions in both Minneapolis and Chicago markets. Lead motion designer for Target Video Network running in more than 1,000 stores nationwide.
Designed and created content and graphics for broadcast television shows, including HGTV, Spike, Discover and Travel channel productions, airing over five networks. Duties also included interactive media, DVD, print ads, web development, corporate identity, illustration and storyboarding. Solely responsible for all Broadview Media creative for print, television, corporate identity and interactive / internet solutions in both Minneapolis and Chicago markets. Lead motion designer for Target Video Network running in more than 1,000 stores nationwide.
Graphic Designer Precision Powerhouse, Mpls, MN, 8 years
Design and creation of graphics primarily for video, new media, print and web projects. Client base included commercialproducers, corporate training and identity and software designers. Work consists of storyboarding, conceptualizing and illustration, layout, design and preparation of graphics for video / film compositing and print.
Design and creation of graphics primarily for video, new media, print and web projects. Client base included commercialproducers, corporate training and identity and software designers. Work consists of storyboarding, conceptualizing and illustration, layout, design and preparation of graphics for video / film compositing and print.
Software
Adobe Creative Suite (After Effects, Photoshop, Illustrator, InDesign, Animate)
Office365 • Workfront • Logic Pro • Mac OS • Windows OS
Office365 • Workfront • Logic Pro • Mac OS • Windows OS
Skills
Graphic Design • Motion Graphics • Art Direction • Logo Design • Branding
Typesetting • Storyboarding • Web Design • Illustration
Typesetting • Storyboarding • Web Design • Illustration
Notable Achievements
2017 Black Friday ad campaign. Selected by creative director to join elite six-member team of designers, copywriters
and art directors to concept and produce Black Friday ad campaign (Best Buy).
2018 corporate re-brand project. Recruited by creative director to brainstorm, develop and implement new look
of Best Buy for eventual delivery to print, web and email platform (Best Buy).
Identity standards management across six major fast food / casual dining brands while serving as lead designer
for annual magazine distributed in 100 stores to 100,000+ customers (Border Foods).
Medical technical animation production of five-minute cutting-edge ablation procedure films. Created storyboards
and developed 2D / 3D animation, graphics, editing, and art direction (St. Jude Medical).
and art directors to concept and produce Black Friday ad campaign (Best Buy).
2018 corporate re-brand project. Recruited by creative director to brainstorm, develop and implement new look
of Best Buy for eventual delivery to print, web and email platform (Best Buy).
Identity standards management across six major fast food / casual dining brands while serving as lead designer
for annual magazine distributed in 100 stores to 100,000+ customers (Border Foods).
Medical technical animation production of five-minute cutting-edge ablation procedure films. Created storyboards
and developed 2D / 3D animation, graphics, editing, and art direction (St. Jude Medical).
Education & Affiliations
Minneapolis College of Art and Design
Minneapolis, MN
Degree Program: Fine Arts
American Institute of Graphic Arts (AIGA) Minnesota
Minneapolis, MN
Bloomington Chamber of Commerce
Bloomington, MN
Minneapolis, MN
Degree Program: Fine Arts
American Institute of Graphic Arts (AIGA) Minnesota
Minneapolis, MN
Bloomington Chamber of Commerce
Bloomington, MN
Recognition & Community Involvement
Winner, Best Special Media,
National Association of Recording Merchandisers (NARM) Award
Kids TVN animation
Design and Layout Manager
Police Unity Tour, Washington, D.C.
Raising awareness and funds for law enforcement
officers who have died in the line of duty
Assistant Director / Co-Writer
Spanner in the Works
30-minute independent video
Precision Powerhouse, Minneapolis, MN
National Association of Recording Merchandisers (NARM) Award
Kids TVN animation
Design and Layout Manager
Police Unity Tour, Washington, D.C.
Raising awareness and funds for law enforcement
officers who have died in the line of duty
Assistant Director / Co-Writer
Spanner in the Works
30-minute independent video
Precision Powerhouse, Minneapolis, MN
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